1. Introduction
At Optic Digital, LLC, d/b/a Optic Digital Marketing Agency ("us", "we", "our" or the "Company") we value your privacy and the importance of safeguarding your data. This Privacy Policy (the "Policy") describes our privacy practices for the activities set out below. As per your rights, we inform you how we collect, store, access, and otherwise process information relating to individuals. In this Policy, personal data ("Personal Data") refers to any information that on its own, or in combination with other available information, can identify an individual.
We are committed to protecting your privacy in accordance with the highest level of privacy regulation. As such, we follow the obligations under the below regulations:
- California's Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) and California Online Privacy Protection Act (CalOPPA)
- Colorado Privacy Act (CPA)
- Utah Consumer Privacy Act (UCPA)
- Connecticut Data Privacy Act (CTDPA)
- Virginia Consumer Data Protection Act (VCDPA)
- Texas Data Privacy and Security Act (TDPSA)
- Oregon Consumer Privacy Act (OCPA)
- Montana Consumer Data Privacy Act
- Delaware Personal Data Privacy Act
- Nebraska Data Privacy Law
- New Hampshire Data Privacy Act
- New Jersey Data Privacy Act
- Minnesota Consumer Data Privacy Act
- Maryland Online Consumer Protection Act
- Kentucky Consumer Data Protection Act (KCDPA)
- Tennessee Information Protection Act (TIPA)
- The Rhode Island Data Transparency and Privacy Protection Act (RIDTPPA)
- Indiana Consumer Data Protection Act (INCDPA)
- Iowa Consumer Data Protection Act (ICDPA)
Scope
This policy applies to the Optic Digital, LLC websites, domains, applications, services, and products.
This Policy does not apply to third-party applications, websites, products, services or platforms that may be accessed through (non-Optic Digital, LLC) links that we may provide to you. These sites are owned and operated independently from us, and they have their own separate privacy and data collection practices. Any Personal Data that you provide to these websites will be governed by the third-party’s own privacy policy. We cannot accept liability for the actions or policies of these independent sites, and we are not responsible for the content or privacy practices of such sites.
Processing Activities
This Policy applies when you interact with us by doing any of the following:
- Visit any of our websites that link to this Privacy Policy
- Submit a contact form or request information
- Book a consultation through Calendly
- Receive any communication from us including emails or calls
2. Personal Data We Collect
What Personal Data We Collect
When you submit a contact form, request information, or book a consultation, we collect the following types of Personal Data:
- Name
- Email address
- Phone number
- Company name (if provided)
- Any message or project details you choose to share
- Scheduling information when you book a consultation through Calendly
How We Collect Your Personal Data
From You. You may provide Personal Data when you:
- Submit a contact or lead form on our website
- Book a consultation through Calendly
- Contact us by email or phone
- Correspond with us regarding our services
Automated technologies or interactions: As you interact with our website, we automatically collect certain technical and usage data. This may include:
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on pages
- Referring website or search terms
- Date and time of visit
We collect this data using cookies, pixels, and similar technologies. Please see the Cookies section below for more details.
Third parties: We may receive limited Personal Data or technical data from the following third-party tools we use:
- Google Analytics (GA4)
- Google Ads
- Microsoft Clarity
- Calendly
Purpose and Legal Basis for the Processing of Personal Data
We collect and use your Personal Data for the following purposes:
- To respond to your inquiries and consultation requests
- To schedule and manage consultations via Calendly
- To provide information about our digital marketing services
- To measure and improve the performance of our website and advertising campaigns (including Google Ads)
- To understand how visitors use our website so we can improve it
- To maintain the security and integrity of our website
We process this data based on your consent (when you submit a form or book a consultation) and our legitimate interests in operating and improving our business and advertising.
Third Party Tools We Use
We use the following third-party tools that may process Personal Data or technical data:
- Google Analytics (GA4) – website analytics
- Google Ads – advertising and conversion tracking
- Microsoft Clarity – session recordings and heatmaps for website improvement
- Calendly – consultation scheduling
- Enzuzo – cookie consent management
These tools may collect data about your interactions with our website and ads (including form submissions and consultation bookings) for the purposes of measuring performance, improving our services, and delivering relevant advertising.
International Data Transfer and Storage
Your Personal Data may be transferred to and processed on servers located outside of your state or country. We take appropriate steps to ensure that your Personal Data is treated securely and in accordance with this Policy and applicable data protection laws.
Sharing and Disclosure
We will share your Personal Data with third parties only in the ways set out in this Policy or at the point the data is collected.
We may share data with:
- Service providers who help us operate our website and business (e.g., Calendly, email delivery, analytics providers)
- Google (for Analytics and Ads conversion tracking)
- Microsoft (for Clarity)
We may also disclose Personal Data if required by law or to protect our rights or safety.
3. Cookies
What are Cookies?
A cookie is a small file that your browser stores on your device. Cookies help websites function and can provide information to the site owner and third parties.
How we use cookies
We use the following categories of cookies:
- Strictly Necessary – required for the website to function (including cookie consent management)
- Analytics – help us understand how visitors use the site (Google Analytics and Microsoft Clarity)
- Marketing – used in connection with Google Ads and advertising measurement
How to control your cookies
You can manage your cookie preferences at any time through our Cookie Manager (powered by Enzuzo). You can also control cookies through your browser settings.
Global Privacy Control ("GPC") is supported. For more information, visit https://globalprivacycontrol.org/.
4. Retention & Deletion
We retain your Personal Data only for as long as necessary to fulfill the purposes described in this Policy or as required by law. When we no longer need the data, we delete or anonymize it.
5. Merger or Acquisition
If we are involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data becomes subject to a different privacy policy.
6. How We Keep Your Data Safe
We implement appropriate technical and organizational measures to protect your Personal Data against unauthorized access, loss, or alteration. Communication between your browser and our website is encrypted when Personal Data is involved.
7. Children's Privacy
We do not knowingly collect Personal Data from children under the age of 18.
8. Your Rights for Your Personal Data
Depending on your location, you may have the following rights:
- Right to Access
- Right to Rectification
- Right to Deletion (Right to be Forgotten)
- Right to Opt Out of targeted advertising, sale of Personal Data, or certain profiling
- Right to Non-discrimination for exercising your rights
- Right to Appeal (in certain states)
How to Exercise Your Rights
You may exercise any of these rights by contacting us at:
Email: info@opticdigital.agency
Mail:
Data Privacy Officer
Optic Digital Marketing Agency
117 S Lexington St Ste 100
Harrisonville, Missouri 64701-2444
Phone: (314) 906-1915
We may need to verify your identity before responding to certain requests.
9. Changes
We may update this Policy from time to time. The updated version will be posted on this page with a new “Last Updated” date.
10. Contact Us
Email: info@opticdigital.agency
Data Privacy Officer
Optic Digital Marketing Agency
117 S Lexington St Ste 100
Harrisonville, Missouri 64701-2444
Phone: (314) 906-1915
Last Updated: August 6, 2026
